I was talking to my friend Daphne this weekend, as I so seldom get to do, and the topic of my blog came up. We started talking about my target audience, as she was concerned that my recent switch from volume to weight measurements might alienate some. It's true, despite the fact that measuring by weight is more accurate and can be much easier than measuring by volume, some just won't do it. These people may look at my recipes with interest, but are not likely to ever make them. In time, they may stop reading my blog altogether.
I thought a lot about this. Marketing to the lowest common denominator is certainly what most businesses try to do today. I'm sure it gives you the largest possible audience, which should result in the largest possible cash flow. But do I want the largest possible audience? As it turns out, I'm not one of those people who can make a living from blogging. It's just not all that lucrative for me. In fact, my blog started as a means of sharing my recipes with my friends. As my writing style improved, it developed into much more than that. Many of my articles are tutorials, designed to share some of the knowledge that I gained in cooking school, and some of my experience since.
At some point, I realized that my goal wasn't to cater to the lowest common denominator. It was to raise the lowest common denominator. As my cooking skills have improved over the years, my enjoyment of food has also increased. Some may consider it tragic that I haven't eaten at the McEmpire since well before cooking school. I consider it fortunate that I no longer waste my time, money and taste buds on what I have found to be substandard food.
As I work to improve my cooking skills, my writing style, and my lifestyle in general, I have realized who my target audience is. My target audience is anyone who also wishes to increase the lowest common denominator. If you want to become a better cook (or baker), then you are my target audience. If you have a love and passion for food, then you are my target audience. And if you wish to share your knowledge of things that improve the quality of life of others, and collaborate in an open and free manner with others who share that philosophy, then you are my target audience. In the software world, this is called open source. My desire is to foster the same sort of attitude in the culinary world. If you want to do the same, then you are my target audience.